Built from the cleaned order file (256 valid orders, Jan–Dec 2025). Duplicates, returns, and data-entry errors have been removed — see CLEANING.md for the full log. All figures in USD.
What the numbers actually mean, and what to do about them.
The Smart Speaker brought in $27,478 — 27% of the year's $101,522 — from only 6 orders. Add the 4K Monitor and two products account for over 40% of revenue. Electronics as a whole is 55% of the business, while the other four categories together make up the rest.
Action: treat Smart Speaker buyers as strategic accounts (losing one order moves the annual number visibly), and check stock and pricing on the 4K Monitor — these two items are carrying the year.
May looks spectacular at $22,111 — nearly triple a typical month — but about $15,000 of it was three Smart Speaker orders. Without them, May was ordinary. Meanwhile July and August were the weakest stretch of the year (~$4,500 each, half the monthly average), before November–December recovered to ~$9–13k.
Action: don't budget 2026 off the May number — it was a handful of big-ticket deals, not seasonal demand. Put promotional effort into July–August, where there's a genuine and repeatable dip.
The West region delivered $39,473 (39% of revenue), about 2.5× the East ($15,478). On top of that, the two biggest customers — Jonas Berg ($15,521) and Keiko Tanaka ($12,044) — together account for 27% of total revenue. Online is the largest channel at 46%, ahead of in-store and phone (~27% each).
Action: give the top two accounts deliberate relationship care (a single defection is a double-digit revenue hit), and find out whether the East gap is a sales-coverage problem or a market-size problem before setting regional targets.